Thursday, November 18, 2010

Colors in our Life

Hello Friends & Bloggers try this out for our enjoyment

Meanings of color

Here is a table of colors and many of the meanings they tend to evoke. Notice how colors can mean very different things - it is not that the colors themselves have meaning, it is that we have culturally assigned meanings to them. For example, red means warmth because of the color of fire. Likewise, it means anger because of the increased redness of the face when it flushes with blood. Purple symbolizes royalty only because the only purple dye that was available for many centuries was very expensive.

RED:warmth, love, anger, danger, boldness, excitement, speed, strength, determination, desire, courage
ORANGE:cheerfulness, low cost, affordability, enthusiasm, stimulation, creativity
YELLOW:attention-grabbing, comfort, liveliness, cowardliness, hunger, optimism, overwhelm, Summer, comfort, liveliness, intellect, happiness, energy
GREEN:durability, reliability, environmental, luxurious, optimism, well-being, nature, calm, relaxation, Spring, safety, honesty, optimism, harmony, freshness
BLUE:peace, professionalism, loyalty, reliability, honor, melancholia, boredom, coldness, Winter, depth, stability, professionalism, honor, trust
PURPLE:power, royalty, nobility, elegance, sophistication, artificial, luxury, mystery, royalty, elegance, magic
GRAY:conservatism, traditionalism, intelligence, serious, dull, uninteresting
BROWN:relaxing, confident, casual, reassuring, nature, earthy, solid, reliable, genuine, Autumn, endurance
BLACK:Elegance, sophistication, formality, power, strength, illegality, depression, morbidity, night
WHITE:Cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility, snow

Cultural effects

Remember that color can be culturally dependent - for example, although Black is the color of death in many countries, in China the color associated with death is White.Use the color in situations where you are trying to persuade. Use shades of brown and green to relax people and say you are environmentally friendly. Use red to kick people into action. And so on.

McDonald's, apparently, use red and yellow because red=fast and yellow=hunger (hence fast food!).

Remember also that meaning is what we create. It does not exist in the color itself and individual meanings may or may not exist in different cultures and individuals.


  1. This was so neat! I am a huge fan of red! Good information--now I think I need to re-look at the colors in my house! Yikes!

    Blessings on you!

  2. A very cool post! I was just going to comment on the colors Mcdonald's uses, but you already have it here! Reds to stimulate appetite. And hospital greens and blues to calm down. I recently posted about yellow. Though it is such a cheery happy color, another country uses it for mourning like we do with black. Guess its all about traditions!

  3. How interesting to know all these things about colors. And,I find the part about McDonald's very interesting.

  4. i like the analysis of colors:-) well done!